05.02.2013

Browning poles landing awards in England

Tostedt. The current range of Browning Xitan poles is landing award after award in pole fishing motherland England. Magazine Total Coarse Fishing crowned the Xitan Z12 best pole on the market. England's biggest-selling fishing magazine, Angling Times, voted the same model best "Flagship Pole", its award for the top model across all brands. Finally, Pole Fishing magazine named the Xitan Z12 Innovation of the Year 2012 while the Xitan Z7.5 was crowned best pole in the medium price segment.

Zebco Europe's Director for Marketing & Product Development, Frerk Petersen, is delighted with the accolades. "Recognition in this particularly discriminating and competitive market is always something special. It is satisfying that our intensive work over the last three years has been rewarded. Our English consultant, Frank Thomas, and our Product Manager, Jürgen Masuch, have continually challenged the engineers and encouraged them to come up with solutions that were previously unthinkable. Even 30 years ago, when I was a youngster, I believed Browning poles epitomised optimal quality. Our developers are working hard to ensure that this remains the case in the future.