21.04.2011

New Fin-Nor & Van Staal Catalogues

Tostedt. With the re-unification of Zebco Europe and Zebco US in February further efforts were made to establish the American premium brands  Fin Nor and Van Staal in Europe. Zebco Europe had already taken over distribution of this mostly Sea-Fishing oriented tackle previously, now the two brands have become an integral part of Tostedt-based company’s product portfolio. As a first step high gloss catalogues in A4 format have been printed, they are available through authorized retailers. Alternatively they can be downloaded in PDF-format (see below).

With this new company alignment the entire European distribution of Fin-Nor and Van Staal will be handled by the Zebco Europe HQ and warehouse facilities in Tostedt. Stock Levels will be adjusted to the already increasing demand, during the summer months a good availability can be expected through both ranges, the  retail has come to know and appreciate this  as a standard in Zebco Europe’s core brands Browning, Quantum, Rhino and Zebco.

One of the best-selling products is the popular Catfish reel Fin-Nor Offshore 9500, demand has proven to be so high that it could hardly be met by available stock levels. But also the Fin-Nor rods introduced in autumn 2010 have become very popular. In the Van-Staal range the new fixed spool reel VM150 has quickly become a best seller, combining the accustomed robustness of the brand with an attractive price point.

Peter Delwes, Director of Zebco Europe: "If you are in the business  for over 30 years, most products become routine. However, even today  Fin-Nor and Van Staal products are always something special. Anybody, who has ever held a product of one of these brands in their hands, will understand this. Especially the history of the brand Fin-Nor is one of the most fascinating in the entire industry. We are confident that many Sea- and Big Game Anglers from the North Cape will trust the reels and rods of these brands."