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Zebco Europe goes sharp with Mustad

Tostedt. German tackle giant Zebco Europe has signed up for distribution of Mustad hooks and accessories in Germany. Mustad's portfolio will also become available from Zebco Europe in countries such as Austria and Switzerland.

Mustad's VP of Sales & Marketing Atle Håkonsen says: "When looking through Zebco Europe's portfolio, I find an impressive range of high-end products that will match our famous hooks perfectly. I feel confident that our new co-operation with Zebco Europe will give us a great boost in the German market, not only in volume but also in terms of creative marketing and product development for the Central European market. We at Mustad are all very happy with this new development!"

Frerk Petersen, Director Europe Marketing & Product Development from Zebco Europe says: "It was a natural progression to finally integrate a hook brand into our portfolio of the six global brands of Browning, Fin-Nor, Quantum, Rhino, Van Staal and Zebco. We are particularly pleased that we have been able to join forces with the world's largest hook manufacturer Mustad. Mustad offers us an enormous product range, from which we have been able to assemble a large selection for European requirements. We are currently preparing our warehouse to ensure optimal delivery capacity from January."