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04.01.2017

Dietmar Isaiasch strengthens Zebco Europe

Tostedt. Zebco Europe has landed an accomplished figure in the angling industry. Dietmar Isaiasch (48) will take up his new role as Senior Business Manager in February, bolstering the management team of the expanding Tostedt-based company that operates throughout Europe. He is internationally renowned as one of the most experienced predator anglers and product developers in the segment, having won world championships and launched many new trends. He is well versed in all aspects of the business, whether devising product innovations and developing them through to marketability or progressing the relevant marketing via a range of channels. He also values contact with retailers, who appreciate him as a tireless, charming and expert partner, in order to incorporate feedback from the market into his own considerations. Finally, he is a very familiar face to the public thanks in particular to his presence in the angling media and at exhibitions.

Dietmar Isaiasch on his move: “After occupying a more sales-based role in the sector for the last two years, I was seeking a new challenge that would allow me to draw upon my years of experience in both product development and company management. This would preferably be at a company that operates throughout Europe and has global networks and renowned brand products. Zebco Europe meets all of these criteria, which is why the move, including the necessary relocation, was such an easy decision. The team there has been doing outstanding work in recent years and I am confident I will be able to implement my ideas optimally in such an environment.”

Zebco Europe managing director Peter Delwes is also full of optimism: “From the outset, we had the feeling that he would bring the right reinforcement for our growth plans. Besides ourselves, retailers will also benefit from Isaiasch’s role since the products he has been responsible for have always entailed good sales opportunities for retailers."

Frerk Petersen, Director Europe Marketing & Product Development, adds: “Acquiring a colleague like Dietmar is a huge opportunity for the company. Obviously, his role will include progressing the crucial predator fishing segment of the Quantum brand. However, he will also make his mark in other segments. He also has extensive experience in coarse fishing so, like our other product managers, he can play out his ideas across brands.”

Zebco Europe is a fishing tackle manufacturer that operates throughout Europe and employs almost 100 personnel. The company is based in Tostedt, south of Hamburg. The company’s product include the world-renowned brands Browning Fishing, Fin-Nor, Mustad, Quantum, Radical, Rhino, Black Cat, Van Staal and Zebco. Zebco Europe is a subsidiary of Zebco Brands, headquartered in Tulsa/Oklahoma (USA).