19.10.2011

Browning sign Lifestyle Match Group

Lifestyle Match Group have signed a sponsorship deal with Browning Fishing, part of the Zebco Europe group of brands. The team, based around  the North West Midlands area of the UK, compete in a wide range of team and individual events. The team will be known as Browning Lifestyle and will receive support in their match fishing activities and will assist with promotion of Browning products and brand. Frerk Petersen, Marketing Manager & Public Relations, says "During 2011 we have broadened our sponsorship scheme in certain areas of the UK to get more product exposure in areas where we are under represented. Lifestyle are a well established and organized team that we are pleased to support. Sponsorship is very important to us as we expect our teams to be ambassadors for our company and a test-bed for our products.  Anglers can always approach our sponsored anglers to see and try our products."